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How WIDGET™ works

As written by our Technical Expert

A WIDGET is a marketing application that SIMPLIFY transparently deploys by inserting a JavaScript tag into the web site’s HTML code. Since SIMPLIFY publishes web site pages in pure static HTML form, the JavaScript tags tunnel requests to the WIDGET Server, which in turn returns the appropriate services.

WIDGET requests are secure. Requests are authenticated by the WIDGET server through a complex encoding process. If the WIDGET service request is validated, then the WIDGET Server sends back an HTML response that implements the required service. The result is a simplified security model that allows only trusted and select users to benefit from the WIDGET services.